Jeans started around 1800s, the fabric was imported from NIEM, to make tents, but Levi Strauss took the fabric to make hard wearing trousers for the miners, which is now being call denim. Hence, jeans become a fashion as it is casual, and it reflect a person character, so people started wearing it. Jeans symbolise a lot of things, in 1800s
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When jeans were just invented it symbolises work, youth and rebellion. It symbolises work as it incorporated into their message the workwear of the common Europe people, like a construction worker pants with paint spatter. In the 60s, when the rock and roll came about, jeans symbolise peace, skinheads and many other things.
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DIESEL jeans are a brand for selling distress jeans, where Jean is being ruined purposely. The jeans reflect on young age, funky, creative, work and many more. With a casual look and comfortable material, Diesel becomes famous among younger people. Thus, jeans become a fashion that everyone follows and love.